41. (FL) (FL) – June 8, 1998 FROM ACCOLATE TO ZYRTEC, NAMING A NEW DRUG IS TRICKY THE NAME SHOULD SUGGEST THE DRUG’S USE AND THAT IT’S EFFECTIVE, BE EASY TO REMEMBER – AND NOT VIOLATE TRADEMARKS. If parents agonize over a new baby’s name, imagine the dilemma for a pharmaceutical company with a new drug. An upbeat, memorable name – say, Viagra or Prozac – can help boost sales, particularly in an era where consumers are being bombarded with drug ads goading them to demand prescriptions for specific brands from their doctor. But finding a name that’s unique and memorable isn’t easy. Like new parents seeking inspiration from baby name books, many ….. Kitsap Sun (Bremerton, WA) – June 1, 1998 DMEDICINE: From Accolate to Zyrtec, naming drugs is a tricky business z “* Consultants can charge more than $250, 000 and take years coming up with just the right name. TRENTON, N. J. (AP) – A pharmaceutical company spends millions developing a new wonder drug. It’s been tested and approved and is ready for drugstore shelves. Now comes the hard part: naming it. It’s so difficult, in fact, to come up with a unique and memorable name that there’s a growing industry of consultants who can charge upwards of $250, 000 and take ….. (TX) – May 26, 1998 From Accolate to Zyrtec, naming a new drug is a tricky business Companies seek product distinction If parents agonize over a new baby’s name, imagine the dilemma for a pharmaceutical company with a new drug. An upbeat, memorable name – say, Viagra or Prozac – can help boost sales, particularly in an era where consumers are being bombarded with drug ads goading them to demand prescriptions for specific brands from their doctor. But finding a name that’s unique and memorable isn’t easy. Like new parents seeking inspiration from baby name books, many ….. (TX) – May 26, 1998 From Accolate to Zyrtec, naming a new drug is a tricky business Companies seek product distinction If parents agonize over a new baby’s name, imagine the dilemma for a pharmaceutical company with a new drug. An upbeat, memorable name – say, Viagra or Prozac – can help boost sales, particularly in an era where consumers are being bombarded with drug ads goading them to demand prescriptions for specific brands from their doctor. But finding a name that’s unique and memorable isn’t easy. Like new parents seeking inspiration from baby name books, many ….. – May 26, 1998 From Accolate to Zyrtec, naming a new drug is a tricky business A pharmaceutical company spends millions developing a new wonder drug. It’s been tested and approved and is ready for drugstore shelves. Now comes the hard part: naming it. It’s so difficult, in fact, to come up with a unique and memorable name that there’s a growing industry of consultants who can charge upwards of $250, 000 and take years coming up with the right moniker. A snappy name isn’t enough. Drug makers also must ….. Journal Star (Peoria, IL) – May 26, 1998 FROM ACCOLATE TO ZYRTEC:DRUG NAMING IS TRICKY>WHAT TO CALL PRODUCT? MANY FIRMS TURN TO THE PROS FOR HELP TRENTON, N. J. — If parents agonize over a new baby’s name, imagine the dilemma for a pharmaceutical company with a new drug. An upbeat, memorable name — say, Viagra or Prozac — can help boost sales, particularly in an era where consumers are being bombarded with drug ads goading them to demand prescriptions for specific brands from their doctor. But finding a name that’s unique and memorable isn’t easy. Like new parents seeking inspiration from ….. Associated Press: Cherry Hill Metro Area (NJ) – May 26, 1998 From Accolate to Zyrtec, naming a new drug is a tricky business A pharmaceutical company spends millions developing a new wonder drug. It’s been tested and approved and is ready for drugstore shelves. Now comes the hard part: naming it. It’s so difficult, in fact, to come up with a unique and memorable name that there’s a growing industry of consultants who can charge upwards of $250, 000 and take years coming up with the right moniker. A snappy name isn’t enough. Drug makers also must navigate ….. Associated Press: Cherry Hill Metro Area (NJ) – May 25, 1998 From Accolate to Zyrtec, naming a new drug is a tricky business If parents agonize over a new baby’s name, imagine the dilemma for a pharmaceutical company with a new drug. An upbeat, memorable name — say, Viagra or Prozac — can help boost sales, particularly in an era where consumers are being bombarded with drug ads goading them to demand prescriptions for specific brands from their doctor. But finding a name that’s unique and memorable isn’t easy. Like new parents seeking inspiration from baby name books, ….. Financial Times (London, England) – June 27, 1995 UK Company News: Zeneca seeks approval for new asthma treatment Zeneca has submitted for approval the first in a new generation of asthma treatments. Accolate could eventually have annual sales of Dollars 500m (Pounds 318m), according to Mr Ian Smith, pharmaceuticals analyst at Lehman Brothers, the stockbrokers. This would give the drug one sixth of the Dollars 3bn that Zeneca estimates is spent globally on anti-asthma medicines. Accolate is a member of a family of drugs called leukotriene antagonists. As tablets, they promise an alternative to …. – May 31, 2000 HOTLINE HELPS MOMS-TO-BE JUDGE RISKS It was a choice Annette Coleman was forced to make: Breathe or have a healthy baby. The 36-year-old Tucson secretary, about four months pregnant with her second child, was told by her physician to think about going off Accolate, a drug that treats chronic asthma. Concerned about possible birth defects, Coleman did so. Two days later, her wheezing out of control, she called her doctor’s office and pleaded for help. They gave her the number for a pregnancy risk hotline …. |